Weekend Briefing
The Weekend Briefing brand identity process was a challenging and exciting opportunity from start to finish. Working with Kyle was a joy not only because I am familiar with and appreciate his work, but also because of how clear his vision for this project was. From the design style to the font pairing, to the color study, these brand identities came to life almost effortlessly, and I am grateful to have been involved in their creation!
Weekend Briefing, Web3 Legal, Web3 Impact, and Founder Fridays are four separate but cohesive brand identities.
The deliverables for this project included 70 separate logo variations, an intensive color study, a detailed brand guide, and roughly 700 final files.
“I love design, so the project was super fun for me. Lydia was such a professional from start to finish. She understood the vision, was responsive to feedback and surprisingly quick.”
PROJECT TONE: /MODERN/ ELEGANT /SYMBOLIC / STRONG /